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Patagonia to Share Vendor Collaboration Process in Oct. 16 Webinar

Patagonia to Share Vendor Collaboration Process in Oct. 16 Webinar

Patagonia to Share Vendor Collaboration Process in Oct. 16 Webinar

Apparel Brands, Fashion and Technology Journalists Welcome to Join Live Discussion 

LAS VEGAS — October 10, 2013 — Patagonia, a leading outdoor brand, will participate in a live webinar 10AM EST on October 16 to discuss the use of cloud technology to speed product development and collaborate more effectively with global vendors.

Click here to register for the free, one-hour webinar, “8 Secrets to Leverage Social Business for Fast Fashion,” or visit the event organizer’s website at

During the webinar, which is sponsored by FastFit360, Valerie Arnold, director of business operations, Patagonia, will share how the outdoor brand is leveraging “social business” for enhanced factory collaboration and improved efficiency though reduced prototyping and shorter development timelines. Social business refers to how apparel brands are sharing and communicating about fashion workflow in a highly visual, social media-type environment.

The event will provide actionable tips for apparel brands and retailers who want to speed cycle time. Information will be relevant for designers, technical designers, product developers, and sourcing and QA/QC professionals.

In addition to Arnold, the webinar will feature insights from Roxy Starr, executive vice president, design and development, FastFit360, provider of the technology used by Patagonia. Starr will describe FastFit360’s e-sample® technology and demonstrate how robust, real-time analytics can be used to rate vendor performance and to secure a clearer picture of corporate outcomes against core metrics, such as cycle time per sample, by vendor and style.

For more information, visit, e-mail [email protected] or call US +1-702-997-1820.


Customer Contact:
Roxy Starr
T: +1 702 997 6336
[email protected]

Media Relations:
Kathleen DesMarteau
T: +1 740 434 5828
Responsible Research & Writing LLC
[email protected]

About FastFit360
FastFit360’s core technology delivers a revolutionary and refreshingly simple solution to fashion
businesses requiring supply chain speed and visibility. The company’s cloud-based software enables
companies to communicate socially and visually during the critical sample-making process, addressing
the needs of designers, technical designers, product developers, quality assurance professionals,
sourcing teams and the executive suite — anyone, anywhere who needs easy access to real-time product
information by style and by vendor. The FastFit360 Cloud and FastFit® Studio solutions work in unison
for global, visually oriented communication for streamlined sample management, tracking and analytics.
Learn more at

About Patagonia
Patagonia, Inc., based in Ventura, California, is a leading designer and retailer of core outdoor, alpine, fly
fishing, snow, surf and sport-related apparel, equipment, footwear and accessories. The company is
recognized internationally for its commitment to authentic product quality and environmental activism,
contributing over $55 million in grants and in-kind donations to date. Incorporating environmental
responsibility into product development, the company has, since 1996, used only organically grown cotton
in its clothing line. The company’s entire product line is recyclable through its Common Threads
Partnership. The Footprint Chronicles® at explores the company’s
environmental and social footprint.